CLAN YUJO
A Bold Identity for Modern Storytellers
Clan Yujo is a media production company with a mission to visually bring stories to life from films and music videos to commercials and VFX. They needed a brand identity that didn’t just look good but felt like storytelling in motion: bold, versatile, and unmistakably theirs.
The goal was to create a unified identity system that reflects Clan Yujo’s commitment to high production values while staying approachable and fresh. We wanted the brand to resonate with both creative collaborators and corporate clients, a delicate balance between artistry and professionalism.
The symbol draws from the idea of “clans” groups bound by shared purpose and vision. The clean, angular forms represent structure and precision, while the dynamic slant gives a sense of forward motion and energy. Soft green tones introduce a fresh, modern personality, setting Clan Yujo apart from typical media houses.
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